From the field

Insights on building products, talent, and the market

Written by a recruiter who specialises in this sector, not a content team. Market-specific, direct, and useful.

All articles

Candidate Advice·10 min read

How to Step Up Into a Sales Management Role in Building Products

Most reps who want a management role are already in the best place to get one. What businesses actually promote on, what to do in the year before, and why leaving to get the title is usually harder.

18 Aug 2026
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Candidate Advice·9 min read

What to Do First When You Start Looking for a New Sales Job

The order to work in when you start looking. Six steps, starting before you open your CV.

14 Aug 2026
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Hiring Insights·8 min read

Why I Specialise in Building Products Sales Recruitment

The honest version: why I only recruit sales talent in building products, lighting and A&D, what specialist knowledge actually changes on a brief, and how I work.

15 June 2026
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Hiring Insights·14 min read

Hiring Building Products Sales Reps Who Actually Know NCC 2022

Most reps can name NCC 2022. Few can hold the conversation a specifier wants. Where code knowledge bites by sector, what bluffing costs, and a five-question screen for hiring.

1 July 2026
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Hiring Insights·15 min read

Residential BDM vs Commercial BDM in Australian Building Products

Residential and commercial BDMs are separated by decision chain and route to market, not seniority. How to tell them apart, test channel fit, and brief the right one.

20 June 2026
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Hiring Insights·16 min read

Hiring Roofing, Cladding and Facade Sales Reps in Australia: The Defect and Warranty Lens

What to test for when hiring building envelope sales reps in 2026: AS 5113 literacy, NCC 2025 readiness, and the defect liability they now carry on every spec.

1 June 2026
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Hiring Insights·15 min read

Hiring Flooring and Tile Sales Reps in Australia: The Merchant-Counter Mis-Hire You Won't See Coming

The merchant-counter mis-hire is the most expensive recruitment pattern in flooring and tiles. Why specification-led is a different job, not the same job at a higher level.

1 July 2026
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Hiring Insights·14 min read

Civil sales recruiter Australia: how to choose and brief one

How to choose and brief a civil sales recruiter in Australia, how to test that they read both technical credibility and commercial fit, and how to write a brief that gets the right candidates.

18 May 2026
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Hiring Insights·16 min read

How to Hire a State Sales Manager in Australian Building Products

The State Sales Manager seat costs $260k to $400k+ to hire. Five briefing questions, package math, and the 2026 sourcing playbook.

1 Aug 2026
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Hiring Insights·18 min read

Eleven Titles, Four Jobs: A Taxonomy of Technical Sales Roles in Australian Building Products

Eleven technical sales titles in Australian building products map to four actual jobs. Work out which role you are really hiring before you name or advertise it.

20 May 2026
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LinkedIn·9 min read

What to do with your LinkedIn after you accept a new sales role

The LinkedIn checklist for sales reps in the week between signing a new role and starting it. Duplicate profiles, the job-change notification, tagging your new employer correctly, and who to connect with before day one.

9 May 2026
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Hiring Insights·11 min read

NCC 2022 turned building envelope sales into a different job. Hiring needs to catch up.

NCC 2022 changed what a building envelope rep actually does. Why charisma is now a liability and what good hiring looks like in 2026.

9 May 2026
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Salary & Compensation·14 min read

Designing a sales comp plan for a building products BDM

How to design a building products BDM commission plan in Australia. Set the budget, define the job, choose credit and ramp rules, handle inherited revenue, with a reconciled worked example.

7 May 2026
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Hiring Insights·12 min read

Why your best A&D reps are leaving (and it's not the money)

Two in three Australian design employers can't find the talent they need. Pay matters, but at mid-level the offers cluster in the same band. The lever that actually moves the candidate is role design.

6 May 2026
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Hiring Insights·12 min read

Why it's so hard to hire civil BDMs with an engineering brain

Why the civil BDM who can sell and read a drawing is so rare in Australia, which candidate pools are worth approaching, and how to set the brief for the capability the role actually needs.

5 May 2026
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Hiring Insights·13 min read

Hiring waterproofing sales reps in Australia: the four capabilities that actually matter

Hiring a waterproofing sales rep in Australia is a defect-risk decision, not a normal sales hire. The four capabilities to test for, how to assess them on real work, and what you can train.

4 May 2026
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Hiring Insights·12 min read

The 90-day cliff: why your new building products reps fail (and the onboarding fix)

Reps fail because the runway was wrong, not because the hire was wrong. The 30-60-90 day fix for building products onboarding.

4 May 2026
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Hiring Insights·9 min read

Building Products Recruiter vs Generalist: How to Choose

How to choose between a specialist building products recruiter and a generalist agency. A side-by-side comparison, the four questions to ask, and how to compare fees and guarantees on the same basis.

4 May 2026
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Hiring Insights·10 min read

10 Questions to Ask Before You Hire Your Next Sales Rep in Building Products

A diagnostic scorecard for hiring managers. Ten questions across Role Clarity and Hiring Readiness, before you post the role.

20 Apr 2026
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Hiring Insights·12 min read

The True Cost of a Bad Sales Hire in Building Products

A worked, no-double-counting model for the cost of a bad building products sales hire in Australia, plus first-party survey data on ramp-up and a free calculator.

7 Apr 2026
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Product Category Deep Dives·17 min read

The Australian Interiors Market: What Sales Professionals and Hiring Managers Need to Know

A deep dive into Australia's interiors sector. Key players in flooring, tiles, joinery, plasterboard, ceilings, furniture and bathrooms. How products get sold, what sales roles look like, and where the market is heading.

5 Apr 2026
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Product Category Deep Dives·18 min read

The Australian Building Envelope Market: What Sales Professionals and Hiring Managers Need to Know

A deep dive into Australia's building envelope sector. Key players in cladding, facades, roofing, waterproofing, insulation and glazing. How products get sold, what sales roles look like, and where the market is heading.

5 Apr 2026
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Product Category Deep Dives·18 min read

The Australian Civil and Infrastructure Market: What Sales Professionals and Hiring Managers Need to Know

A recruiter's field view of Australia's civil and infrastructure products market. How products get specified and sold, who the buyers are, the sales roles, and what it all means for hiring.

5 Apr 2026
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Product Category Deep Dives·18 min read

The Australian Lighting Market: What Sales Professionals and Hiring Managers Need to Know

A deep dive into Australia's lighting sector. Key players in architectural, commercial, industrial and emergency lighting. How products get sold, what sales roles look like, and where the market is heading.

5 Apr 2026
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Candidate Advice·14 min read

What Does Your Commission Structure Actually Pay?

Most salespeople accept commission structures without running the numbers. Here's how commission actually works in Australian building products sales, what it pays after tax, and a free calculator to check your own.

2 Apr 2026
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LinkedIn·10 min read

LinkedIn for Job Seekers in Building Products

How to use LinkedIn when looking for your next sales role in building products. Open to Work settings, recruiter outreach, and using your network effectively.

27 Feb 2026
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LinkedIn·9 min read

When to Take It Offline

LinkedIn is the front door, not the room where the deal gets done. How to move LinkedIn conversations to phone, email, and face-to-face in building products.

27 Feb 2026
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LinkedIn·9 min read

Stop Broadcasting. Start Engaging.

Ten minutes of LinkedIn commenting will do more for your visibility than an hour of posting. The 10-minute rule for building products salespeople.

27 Feb 2026
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LinkedIn·9 min read

The Phone Still Wins. LinkedIn Just Makes It Better.

LinkedIn doesn't replace the phone. It warms up the call before you make it. How to use LinkedIn alongside traditional outreach in building products sales.

27 Feb 2026
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LinkedIn·10 min read

What to Post on LinkedIn. What to Stop Posting. What Actually Works.

The LinkedIn content that builds credibility in building products and the content that wastes everyone's time. A practical guide for salespeople.

27 Feb 2026
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LinkedIn·14 min read

Your LinkedIn Profile Should Sell You Twice

Your LinkedIn profile needs to sell you to two audiences: customers and future employers. Practical tips and AI prompts for salespeople in building products.

27 Feb 2026
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LinkedIn·9 min read

Clean Up Your LinkedIn Network (Or It'll Cost You)

Why your oversized LinkedIn network is hiding you from the right people. A practical guide to cleaning up your connections if you sell building products in Australia.

27 Feb 2026
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Candidate Advice·10 min read

The Questions You Ask in an Interview Matter More Than the Ones You Answer

The questions building products sales candidates should ask employers, and what the answers reveal about the target, territory, support and why the role is open.

26 Feb 2026
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Tools & Resources·9 min read

How to Use AI to Prepare for a Building Products Sales Interview

How hiring managers and candidates in Australian building products can use AI to prepare for a sales interview: the right role context, safe inputs and source checks, not a generic prompt library.

22 Feb 2026
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Hiring Insights·6 min read

The Harsh Truth About Job Ads (And Why the Best Candidates Never See Them)

Job ads only reach 20-30% of the candidate market. In building products sales, the people you actually want to hire aren't scrolling Seek. Here's what to do instead.

24 July 2025
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Hiring Insights·9 min read

What Makes a Great Building Products Sales Rep

What makes a great building products sales rep in Australia, and how to assess it when hiring: a capability framework, the evidence to request, interview questions and how to read tenure.

15 July 2025
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Salary & Compensation·7 min read

Building Products Sales Salaries in Australia: What's Market in 2026

Current base ranges for BDMs, account managers, spec managers and sales leaders in Australian building products.

28 Jan 2025
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Hiring Insights·12 min read

Why Your Reps Win the Spec But Lose the Sale (and How to Hire to Fix It)

The most common revenue leak in Australian building products sales, and why the diagnosis is almost always upstream of the rep.

1 May 2026
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Candidate Advice·10 min read

How to Run a Confidential Job Search in Building Products Without Burning Bridges

How to run a quiet, well controlled job search in Australian building products sales. Timing, target lists, recruiter permissions, counter-offers and clean exits, without burning a single bridge.

3 Jan 2025
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Market Commentary·6 min read

The Lighting Sector Talent Market: What's Changed in 2026

Where lighting sales talent is moving in 2026, what companies are hiring for, and what it pays.

18 Dec 2024
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Salary & Compensation·12 min read

Car Allowances in Australian Sales - What They're Actually Worth

What's your car allowance actually worth after tax? Free calculators for candidates and hiring managers in field sales. Covers running costs, FBT, HECS, and how to build a competitive package.

25 Mar 2026
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Hiring Insights·15 min read

Hiring Architectural Lighting Sales Reps in Australia: The Spec-Win Playbook

Hiring playbook for the hardest specification-led talent market in building products. Five-layer chain, three mis-hire archetypes, six interview questions, and what salary guides miss.

1 July 2026
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Market Commentary·12 min read

How installer shortages stall Australian building products sales

Flat sales are not always a rep problem. A practical diagnostic for Australian building products sales leaders on when installer capacity is the real constraint, and what suppliers can do about it.

18 June 2026
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Hiring Insights·8 min read

The Best Candidate for Your Role Never Applied

The applicant pool and the best-candidate pool are rarely the same set. Why the strongest hires come from the passive market.

15 July 2026
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Candidate Advice·9 min read

Seven Interview Mistakes Building Products Sales Candidates Keep Making

The mistakes that cost sales candidates offers, from the recruiter who hears the client debrief after every one.

18 July 2026
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Hiring Insights·8 min read

How to Set a Budget for a New Sales Role or Territory

The three numbers behind a new sales role: true year-one cost, breakeven month, and maturity return. Plus the one-page business case that gets signed off.

18 July 2026
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Hiring Insights·9 min read

How to Build a Bonus Structure for a Specification Manager

How to set KPIs and a bonus for a specification manager. Meeting ramps, CPD targets, specs banded by project value, and the 10 to 15% year-one quantum.

18 July 2026
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Hiring Insights·9 min read

KPIs and Bonus Structures for Account Managers in Building Products

How to set KPIs and a bonus for an account manager. Retention gates, share of wallet, margin weighting, and why AMs shouldn't be paid like hunters.

18 July 2026
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Career Advice·8 min read

Counter-Offers in Building Products Sales: What Happens After You Say Yes

What a counter-offer really buys, who it buys it for, and how to handle one without burning anything down.

18 July 2026
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Career Advice·8 min read

How to Resign From a Building Products Sales Role Without Burning the Relationship

When to resign, what to say, and how to work your notice. The exit playbook for a small industry.

18 July 2026
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Candidate Advice·8 min read

What Your Notice Period Actually Means for Your Job Search Timing

Your notice period decides your search timing, your start date, and how your last month plays out. Plan around it properly.

18 July 2026
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Candidate Advice·10 min read

Your First 90 Days in a New Building Products Sales Role

Judgements form long before results do. The month-by-month plan for your first 90 days in a new territory.

18 July 2026
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Hiring Insights·10 min read

How to Brief a Recruiter on a Building Products Sales Role

Twenty minutes of proper briefing saves weeks of wasted search. What a recruiter actually needs from you.

18 July 2026
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Hiring Insights·10 min read

Retained vs Contingent vs Exclusive: What Each Actually Buys You

Contingent, exclusive and retained buy you three different searches. How to match the model to the role.

18 July 2026
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Hiring Insights·10 min read

Why Your Role's Been Open 90 Days (and What That Signals to the Market)

A sales role open past 90 days is sending signals to candidates whether you like it or not. The four causes of a stale search and how to reset one.

18 July 2026
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Hiring Insights·9 min read

What Does a Specification Sales Manager Do?

Specification manager, BDM, account manager: three different jobs with three different sales cycles. Here's what actually separates them, and what each one is worth.

18 July 2026
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Hiring Insights·8 min read

Hiring Hardware and Trade Counter Sales Reps in Australia

A strong trade counter rep and a strong field BDM aren't the same hire. Here's the mis-hire trap in hardware sales recruitment, and how to avoid it.

18 July 2026
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Hiring Insights·12 min read

How to Retain Sales Reps in Australian Building Products: An 8-Lever Blueprint

Eight practical retention levers for Australian building products sales teams, from comp clarity and territory decisions to stay interviews and service load, with a diagnostic table and role-by-role guidance.

15 June 2026
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Hiring Insights·11 min read

The Cost of Losing Your Best Salesperson in Australian Building Products

What it really costs to lose a proven building products salesperson in Australia, why recovery runs harder in specification-led markets, and when a counter-offer actually works.

10 May 2026
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Hiring Insights·14 min read

Spec Manager vs BDM in Building Products: The Hiring Guide

Specification Manager and BDM are two different jobs, with different buyers, cycles, KPIs and pay. The Australian building products guide to working out which sales seat you actually need before you write the brief.

13 May 2026
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Hiring Insights·13 min read

State Sales Manager vs National Sales Manager: The Building Products Hiring Guide

How to tell a State Manager brief from a National Sales Manager brief before you hire. A role-scoping framework, three mis-hire patterns and a promote-or-hire test.

6 May 2026
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Candidate Advice·10 min read

Non-compete clauses in Australian building products sales: what applies now and what may change in 2027

What Australian building products sales reps should know about non-competes now, the proposed 2027 reform, what survives it, and what to check before you move.

28 July 2026
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Hiring Insights·16 min read

Hiring Civil and Infrastructure Sales Reps in Australia: The Playbook for 2026

Australia has $242 billion in public civil works on the books and a thinning pool of sales reps who can defend a specification at Tier 1 tender. The hiring playbook for 2026.

1 July 2026
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Hiring Insights·11 min read

What Sales Leadership Role Does Your Business Actually Need?

Sales Manager, State, National, Director or GM Sales. What each role actually decides, and what it costs when the title and the scope disagree.

3 Aug 2026
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Hiring Insights·12 min read

What Does a Sales Leader Cost in Australian Building Products?

A single national band per title tells you almost nothing. The seven scope variables that decide what a sales leader costs.

2 Aug 2026
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Hiring Insights·12 min read

State Managers, a National Leader, or Neither? Structuring a Building Products Sales Team

Another layer of management, a different shape, or neither? Route to market, span of control and reporting lines in an Australian building products sales team.

2 Aug 2026
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Hiring Insights·12 min read

Hiring lighting sales reps in Australia: which job are you actually hiring for?

One job title, three different jobs. A role-scoping guide for Australian employers hiring lighting sales reps: trade and wholesale, specification and design-led, or specification to delivery.

10 June 2026
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