An 8-Part Guide
A practical, no-fluff guide to using LinkedIn if you sell building products, lighting, or architectural products in Australia. Eight parts covering everything from cleaning up your network to setting up your profile after you accept a new role. Written for salespeople, not marketers.
Updated July 2026
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Open the builderPart 1
Why your oversized network is hiding you from the people who matter, and how to fix it in an afternoon.
Read part 1Part 2
Your profile needs to work for two audiences at once. Customers and future employers. Here's how to make it do both.
Read part 2Part 3
The content that builds credibility in building products, and the content that wastes everyone's time.
Read part 3Part 4
LinkedIn doesn't replace the phone. It warms up the call before you make it. Here's how to use both.
Read part 4Part 5
Ten minutes of commenting will do more for your visibility than an hour of posting. The 10-minute rule explained.
Read part 5Part 6
LinkedIn is the front door, not the room where the deal gets done. Knowing when and how to move conversations off the platform.
Read part 6Part 7
How to use LinkedIn when you're thinking about your next move. Open to Work settings, reaching out to recruiters, and why your network is your strongest asset.
Read part 7Part 8
The checklist for the week between signing a new role and starting it. Duplicate profiles, the job-change notification, tagging your new employer correctly, and who to connect with before day one.
Read part 8Written by James Bowesman, specialist sales recruiter for building products, lighting, and A&D markets across Australia.
Have a question or want to talk about your next move? Get in touch at james@specifiedselect.com