A LinkedIn profile that gets you found. Built with AI.

Two prompts. The first reviews your profile and interviews you. The second rewrites it.

Built for building products sales. Findable, credible, true.

Updated July 2026

Yes, I'm a recruiter telling you to use AI on your LinkedIn profile.

Here is why it matters. When someone you have cold called Googles you, your LinkedIn is the first thing they see. When an architect or a builder checks you out before a meeting, same thing. If your profile says nothing useful, you have lost ground before the conversation starts.

The phone still works. Site visits still work. Relationships still matter more than anything. This is not a replacement for any of that. It is one more touchpoint, and most people in building products are not using it. That is your head start.

The two prompts below do the work. The first reads your current profile, tells you straight what is working and what a recruiter would miss, then interviews you to fill the gaps. The second turns your answers into a headline, an About section, rewritten experience, the keywords recruiters search, and three posts to get you started.

It takes about twenty minutes if you are honest with the questions. This is what I would do if it were my profile.

Which AI to use

This works on Claude, ChatGPT and Gemini. It works better on a paid plan using the most capable model. The stronger models push back when you are vague and hold the structure across both steps. The free, faster models tend to accept loose answers.

If you have it: Claude set to Opus, ChatGPT on a paid plan with its strongest model, or Gemini on its paid Pro tier. If you are on a free plan it still works, you just need to push harder for specifics yourself.

Stage 1, The Review

Copy this into Claude, ChatGPT or Gemini. Paste in your current profile when it asks. Answer one question at a time.

Prompt

You are a specialist recruiter for building products, lighting, and architectural sales roles in Australia. I am going to paste my current LinkedIn profile. Review it the way a hiring manager and a recruiter would, then interview me to fill the gaps. Do not rewrite anything yet. That comes in a second step.

First, read what I paste and give me a short, honest critique: what is working, what is vague, and what a recruiter searching for candidates would miss. Be direct. Do not flatter.

Then ask me these questions, strictly one at a time. Ask question 1, stop, and wait for my answer before asking question 2. Never ask two questions in one message. If my answer is vague or missing numbers, push back once before moving on:
1. What roles do you want to be approached for next?
2. What products, segments, or specifications do you sell, and into which channels?
3. Give me your three biggest wins with actual numbers.
4. What do you want to be known for in your market?
5. Are you actively looking now, or building your reputation for later?
6. Do you currently post on LinkedIn?

When I have answered all six, output a single summary block titled PROFILE BRIEF containing your critique plus my six answers in full, then tell me to copy that one block into the second prompt.

Here is my current LinkedIn profile: [Paste your headline, About, and experience here]

Stage 2, The Rewrite

Paste the PROFILE BRIEF from Stage 1 into this one.

Prompt

You are a specialist building products sales recruiter writing a LinkedIn profile that gets the right people to make contact. I will paste the PROFILE BRIEF from the previous step. Write as me, in first person. If anything in the brief is too vague to write well, ask me before writing.

Write the following, in Australian English, no corporate fluff, no buzzwords, no em dashes, no emojis, no hashtags:
1. HEADLINE. Three options, each under 220 characters, leading with what I sell and who I sell it to.
2. ABOUT. Open with a hook in the first two lines that works before the "see more" fold, then a specific story of what I sell, the results, and who I help.
3. EXPERIENCE. Rewrite my current or most recent role as 4 to 6 bullets, each tied to a number or a named outcome.
4. SKILLS AND KEYWORDS. The ten terms a recruiter would search to find me.
5. FEATURED SECTION. Two or three things I should pin.
6. POSTING STARTER KIT. Three specific post ideas for the next month, each with a one-line hook, for a building products sales audience.

Here is the PROFILE BRIEF: [Paste here]

What good looks like

The prompts handle most of this. Here is the standard to aim for.

The five things that matter

Photo. Professional, recent, just you. Not a group shot, not a logo.
Headline. What you sell, who you sell to, and where. Not just your job title. It shows in every search.
Banner. Your company's branded banner. The default grey is a missed opportunity.
About. Two or three lines on what you specialise in, who you help, and where. Written for a human.
Experience. Current role up to date, with a clear description of what you actually sell.

Post this

Project completions with photos
Product and application tips
Site visits
Industry events and CPD
Team or customer wins

Skip this

Political opinions
Generic motivational quotes
Personal life updates
Complaints about competitors
Resharing company posts with nothing added

The ICP test. Before you post, ask whether your ideal customer would stop scrolling for it. If not, do not post it.

Simple habits

Every day, two minutes. Accept connection requests. Like or comment on one or two posts.
After every client meeting, thirty seconds. Connect with everyone you met and add a note referencing the meeting.
Once a year, twenty minutes. Update your photo, review your headline and About, check your experience is current.

Once your profile is sorted, the LinkedIn Guide covers what to actually post.

Take the one-page cheat sheet

Profile essentials, the content guide, the AI prompts and the habits on a single page.

Download the cheat sheet

Placed through me? Send me your finished profile and I'll give it a once-over before you publish it.

james@specifiedselect.com